Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered the largest new car dealer group in the state. He takes pride in superior customer satisfaction with the largest inventory of new and used cars available.

Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co., a Dodge dealership. Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp. During those 17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire.

In 1986, he and a partner opened Charlie's Subaru in Augusta, Maine. Charlie bought him out after 5 years and continued buying more dealerships... and his success has continued.

Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling nearly 10,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 30 years ago.

The company offers state of the art service, parts and body shop facilities with over 60 factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place.

Even though Charlie, Steve and Elissa don't personally meet every customer, the commitment to exceptional customer service can be seen in all our employees. They all stand behind Charlie and you!

What Our Recent Customers Say

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Grace Cooper

2 years ago

At Charlie's getting a rear wiper on our 2018 KIA Sorento

Paul Dustin

2 years ago

As always, it was an excellent service appointment! Always the best service!

Missy Brown

2 years ago

Excellent customer service!!!!! I have bought numerous vehicles from them and have always been happy with the process. As always they lived up to my expectations. The only reason I can't not give...

Adam Archer

2 years ago

My father recently purchased a new Jeep from Charlie’s. It was an awesome experience. They took really good care of him thru the whole process.

Dale Nealey

2 years ago

They made the process quick and easy. Great price and great service. There is a reason I keep going back to them when I need to purchase a new vehicle. I highly recommend them.

Megan Pfeffer

2 years ago

I lease a car through Charlie's and unfortunately it has needed quite a bit of service for a routine issue. I have been seen 13 times in the past 2 years and Judy, who I have worked with every time is...

Ray Daskoski

2 years ago



Charlie's Jeep

465 Western Ave
Directions Augusta, ME 04330-6035

  • Sales: 8332820564
  • Service: (207) 536-5238
  • Parts: (207) 613-8643

Sales Hours

  • Monday 08:00AM - 08:00PM
  • Tuesday 08:00AM - 08:00PM
  • Wednesday 08:00AM - 08:00PM
  • Thursday 08:00AM - 08:00PM
  • Friday 08:00AM - 08:00PM
  • Saturday 08:00AM - 06:00PM
  • Sunday Closed